Five specialisms, one story to believe in

BILTZ, the Amsterdam-based maintenance and construction company, has been a client since 2012. We had great fun developing their brand identity and 'heroes' concept: an ode to the heroes within the company, nominated by the employees themselves. Those heroes got a place in the building, as paintings on the wall, and online too.

When BILTZ grew and Mouton, TBK, IJbouw and Fixzed joined, each with its own specialism, we built on that idea. From heroes to legends: that's how we came up with and designed the group name United Legendz.

Merging five companies isn't a matter of slapping on a new logo. We devised a campaign around the collaboration itself: how five distinct faces build a single legacy, and why that's stronger than going it alone. We developed that idea into an overarching brand strategy, with a brand identity for each company that still unmistakably belongs to the whole. And right into the building and onto the construction site, where you really feel that collaboration. From five separate players to one recognisable front.