A Walk in the Park

For Interiorworks we designed the branding, brand identity and packaging of an interior fragrance given to clients as a gift.

Under the name “A Walk in the Park”, inspired by Central Park in New York and the name of their office garden, Interiorworks wanted to surprise their clients with a giveaway that suits their industry. The choice fell on an interior fragrance: a scent for the home, matching the feeling Interiorworks wants to convey.

Scent is hard to show. You can't photograph it and can't try it through the packaging. So the design had to tell the story before anyone takes off the cap.

We designed a brand identity that fits Interiorworks, yet gives the fragrance line a face of its own. That way the brand stays recognisable while the product stands on its own.

The result is packaging that doesn't get lost in a drawer, but earns a spot on the shelf at home. A gift that lasts as long as the impression it leaves.