The Good Food Bar

EAZIE. The name says it all. Anyone who has ever surrendered to Asian street life knows that food and health are closely connected. Street food. The little food stalls and eateries with incredible food and exotic aromas, made for you on the spot. Why don't we have that in our own streets?

Spoiler alert: of course we do. You don't have to travel all the way to the bustling streets of Hanoi, Chiang Rai, Ubud or Singapore for it. It can be really EAZIE.

EAZIE is a fast-growing franchise concept known as The Good Food Bar. It started in Leiden and has grown into a household name. In more and more cities, EAZIE is part of the streetscape. It serves wok and other dishes that are fresh, healthy and prepared on the spot, aimed at a young, energetic audience that loves tasty, conscious choices.

In EAZIE locations across the country, we designed a street-art concept for the walls, where image and text come together. A street atmosphere, but indoors. These wall elements bring a creative, lively vibe to life that fits the brand perfectly.

The Green Surfer not only designed the wall concept, but also coordinated and, where possible, handled the execution. The result is a recognisable, inspiring look that gives each restaurant its own character and adds to the overall experience for guests.

With this project, The Green Surfer shows how brand experience, design and creativity can reinforce one another — from brand story to wall art.