Surfweer
18 years of standstill, and then enough was enough
Surfweer has been THE compass for wave surfers in the Netherlands and Belgium for nearly twenty years. The site you check before putting on your wetsuit. And behind Surfweer stands Tobias: founder, familiar face and an institution in the surf world.
That's exactly what made this job special: renewing an institution without doing it violence. For years nothing changed on the site, and that started to grate. We gave Surfweer a fresh look, tuned to what surfers want now and what's possible now. The result: clear, fast and easy to read. Ready for a new generation of surfers, without losing the familiar feel thousands of users have relied on for years. And with Tobias clearly visible, so you immediately know who you're dealing with.
We also helped think through the advertising strategy, so the site gets the return it deserves!