Brand foundation laid, now the tech builds along

Duracryl makes poured floors and terrazzo floors that can take a knock. Many knocks, in fact, and they still look well-kept afterwards. For them, sustainability isn't a side issue but the starting point. And that's exactly why we've been teaming up for years: our ideals run in step.

We started with the foundation: a sharper brand strategy, clear positioning and the branding to match. Now that this stands firm, we're focusing on what runs behind it.

In July we renewed the website. On the outside you see little difference, and that's exactly the point: that look was already there. The real work is at the back end. Everything has been rebuilt: smarter, faster and more user-friendly. [Concrete example of what the site now does for visitors.]

We also built an online floor sampler. With it, the Duracryl team puts together the right finish, colour and grid in a flash. A unique tool that saves them loads of time and money.